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| products and Services |
| Our
Approach to our work |
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| Forde & Semple Media Works Approach |
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Forde & Semple
Media Works approach is to ensure
our clients maintain a productive
media partnership with their
media resources employing a 4
step process: |
- Assessment
- Operational Framework
- Strategic
Input
- Performance
Monitoring ... more
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Forde & Semple Media Works understands
the unique Canadian marketplace.
Forde & Semple Media Works products
and services are empirical data based.
No other empirical data base exists
in Canada.
Forde & Semple Media Works is
dedicated to be an independent media
consultancy. Forde & Semple Media
Works accepts no media buying or planning
assignments. Forde & Semple Media
Works accepts no agency assignments.
The Canadian media marketplace is unique
in the world. It is not just a smaller
version of the U.S. media scene. It is
much more regulated than the U.S. model
but just as fragmented and just as electronically
influenced. All with a population support
base one tenth the scale and a much larger
land mass. |
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benchmarking |
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media audits |
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media management consultation |
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Media
Management Consultation is a one-off assignment on an as needed basis. Examples of media management |
| consultation assignments are: media agency searches and selection, media agency remuneration, agency performance reviews, agency media service and product assessment, in-house strategic consultation aligning tools tasks and goals, in-house media management tutorials and training and new business transitioning management.
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The SMART
Report , is an annual study
of clients spending approximately
$1.4 billion
in television expenditures, |
| English
and French language, conventional and
specialty television stations and networks,
national and market by market for 5 major
demographic target audiences in 7 key
advertising categories: Package Goods,
Automotive, Retail, Quick Service Restaurants,
Telephony, Business and Financial. The
SMART Report provides advertisers and
their media buyers with an independent
and confidential performance report.
It analyses, buying strategies and outlines
strengths and weakness to buying performance.
It provides actionable strategic analysis
and marketplace intelligence to clients
and their media buyers. |
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Media
Audits are conducted for
clients who wish to asses the quality/value
of the media product with |
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goal to establish an operating framework
to monitor and improve success between
the advertiser and their existing media
agency suppliers. The focus of the
audit is to ensure that the client/agency
relationship strives to be compliant
with a best industry practices objective.
The audit ensures that clients receive
the best value for their media investment.
This is not a replacement for existing
suppliers. Forde & Semple Media
Works does not seek, nor accept, media
planning and buying assignments. The
media audit is independent and objective.
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Key
Features of products & services |
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products and services are exclusive
to Forde & Semple Media Works.
Forde & Semple Media Works has
a 17-year track record (through either
Forde Media Works or SMI) of empirical
data based, independent media consulting
to blue chip international marketers,
government and associations. The
company is seen as providing independent,
professional, trusted, efficient
and meaningful answers to complex
media issues. |
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Work
Examples |
Staffing
and Experience |
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Forde & Semple
Media Works resources are drawn from
category exclusive service agreements
with 6 media experts with a combined
experience on over $750 million annual
media investment in every major advertising
category.
Some of the clients we have worked for over the past 2 years include:
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Benchmarking:
McDonalds, Coca-Cola, Rogers Wireless,
Kellogg's, Cara, Scotiabank, Colgate,
Ford, Wendy's, Hyundai, General
Mills, Priszm, Nestle, Kraft, Unilever,
and Mazda.
Auditing:
Government of Canada, Procter & Gamble,
Campbell's, Ontario Lottery.
Consulting:
Nestle, Ford, Cara, McDonalds,
Association of Canadian Advertisers.
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Production of Products and Services |
| All products and services conform to exclusive Forde & Semple design processes. |
| The SMART Report analyses millions of client data entry points through a Forde & Semple proprietary software design. The SMART Report analytical function is the only empirical based report in Canada. |
The Forde & Semple consultant team is internally trained to perform to Forde & Semple performance standards. While Auditing and Media Management Consulting continue to be hands on and highly labor intensive, the company provides consultation templates where possible to streamline the process, thus permitting efficiency and cost control. The finished product must pass Forde & Semple quality control standards. Management signs off on all assignments. |
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